Bolana one of the Washington Metro area’s fastest growing janitorial services companies. Black and Women – Owned Business.
The backstory of this branding image started in 2018. When Valarie, the president of the company attended my masterclass about branding and asked a question. I still remember her question “We are in the janitorial industry, how this can we be branded to the next level?” To make a long story short, it was obvious to me that it was the people who work in her company and who create it’s healthy culture that were the untold brand. The brand story of started internally and then showed itself externally marked by the same values.
Now company has grown tremendously and has been fully rebranded with a user-friendly and modern online presence, and we have featured and created branded group portraits of her management team, as well as their individual headshots. Personal branding portraits for CEO and her story behind the brand. (brand video, ) where Valarie shared company’s core values. Updated and redesigned their all stationary from business cards to all the way all social media covers.
People respond to people – it’s that simple.
This is what happens behind the scenes where I have compressed nearly five hours of work computer work into less than a 30 second video.
Each person is photographed separately and then composited in one powerful branding image. To give it the final look, I have added their meaningful slogan along with the company logo and name.
Next time you fly into and out of a major airports in our region, you can say you know the amazing ‘Management Team’ that is overseeing their crews responsible keeping the tunnels clean. It’s all about Bolona Inc!